PICA Australia

From it's beginnings as a Mac software distributor, PICA has evolved to become a specialist distributor of third-party software and accessories for all Apple devices.
Working hand in hand with our vendors to bring quality, innovative products to the reseller market in Australia and New Zealand. We make our products available via a channel of value added resellers, mail order partners , system-integrators, and retailers. Our market penetration encompasses retail, corporate, education, government and SME.

We continually communicate with and learn from our resellers in order to remain their partner of choice. And, we keep on top of today's and tomorrow's technology, no matter how fast it moves, to ensure our resellers always have the best products available to them.

Our channel and end-user focused marketing initiatives allow vendor specific campaigns to be developed. These initiatives go hand in hand with our ongoing technical and educational support for resellers to give our vendors the most comprehensive reach in Australia and New Zealand.

Our core values are integrity, accountability and deliverability. We look forward to being of continued service to you.