What We Do
Australia and New Zealand’s specialist distributor of premium consumer electronics products harmonious to Apple Mac, iOS and Airplay
Part of Apple's history since 1985 
Founded in 1985, PICA (Public Information Communication Access) developed software for the Apple Macintosh – System Software 1.0.
Since then, PICA Australia has become Australia and New Zealand’s distributor of choice for products made for Apple devices.
Channel Focus
At PICA our focus is to support our resellers.
A considered approach is required when dealing with multinationals, single store retailers and online stores, all of which are catered for by our professional sales team.
End to End Support
Have comfort knowing that PICA takes end to end support seriously.
Pre sales to post sales and return advices, PICA Australia will manage the entire lifecycle of your products.
Customer Service
Happy customers is the key to brand success.
At PICA, we engage with our customers by whichever medium they prefer, to ensure they are brand advocates.
Latest Products
At PICA we are always looking for new and cutting edge products to add to our range.
We source from all over the globe to bring the world’s greatest products to you.