PICA Australia Pty Ltd is a Melbourne-based importer, distributor and brand partner specialising in consumer electronics, lifestyle innovation and wellness products for the Australian market. We work closely with global manufacturers to bring high-quality, commercially proven products to Australia’s leading retailers and marketplaces.

Established with a focus on long-term partnerships, PICA delivers full end-to-end market representation covering compliance, regulation, product localisation, retail ranging, marketing, training, marketplace management and national distribution. Our team is deeply experienced in category development, commercial negotiation and retail execution across more than 40 years in the Australian retail landscape.

With warehousing in Melbourne, in-house compliance capabilities and a strong retailer network, PICA provides an agile and reliable pathway for global brands to scale in Australia. We are proud to represent innovative partners who share our commitment to quality, performance and exceptional customer experience.